So. In getting ready to move into smArts & Culture's new digs (woo-hoo!), I spent basically all my waking hours over one weekend checking each and every post - 477, to be exact -- and replacing links to the old site with links to the new site -- it had to be done manually.
So I had to do what most bloggers understandably never take the time to do -- take a walk down the blog's memory lane.
I’ve talked about your voice before – the way you express yourself, and how it needs to feel right, to resonate with your people.
If your brochure, your web site, your tweets sound too much like advertising, too self-promotional ("LAST CHANCE TO SEE MY SHOW!!! PLS RETWEET!"), your people just shut off. They learn to ignore you, just like they learn to ignore most of the advertising messages they’re bombarded with every day.
As I’ve said before, Fabeku, a guy who not only marches to a different drummer, but who actually is the drummer – well, he’s unique. Not what you’d expect for someone who helps you with your problems through sound.
There’s so much personality there, and such joy. After all, the name of the company is S.Joy Studios. I assume ‘Joy’ is Sarah J. Bray’s middle name, but still. The joy in the writing is kind of irresistible.