Facebook for Arts Organizations

You already have a Facebook Fan Page for your arts group. Smart. 

But here's what you may not know:

If your fans aren’t interacting with you, you effectively become invisible to them.

They simply don’t see your updates.

Why?

Because Facebook bases the default Top News stream -- the part where you see everyone's updates -- on interaction.

The less frequently your fans and their friends interact with your page -- commenting on your update, writing on your wall -- the less likely it is that they’ll see your updates in their default Facebook news stream at all.

Sure, you’re posting updates to the page.

Does that mean your people are really engaged?

 

"Facebook for Arts Organizations" will teach you how to make the most of your Facebook page.

 What you’ll learn:

• What’s the best way to engage your particular fans – one size does not fit all.

• How to set up a Facebook page, ad, or contest for your fans, even if you’re a beginner, with a step-by-step video.

• How to stop losing your fans’ time and attention to Farmville and make them eager to talk up your organization instead.

• Why an iPad makes a terrible reward (and what your fans really want instead)

• Your patron’s persona and why it’s the key to your page’s success.

• Facebook engagement ideas that fell flat, and how to make sure this doesn’t happen to you.

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Thank you for making me get on Facebook and making it easier for me to do it (and picturing it as a bar - which I now refer to as the Frolicsome Bar!). All of your help and advice helped me do it.

And today I announced this three hour Shiva Nata class in Sacramento and it was Facebook people who signed up faster than anyone. We filled 13 spots right away and it was mostly with Facebook. And the people who signed up referenced Facebook rather than my blog. Anyway, Facebook! I am ASTOUNDED.

Would have done this way sooner if I’d known. -- Havi Brooks, The Fluent Self.

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“Facebook for Arts Organizations” includes:

• 8 multi-media lessons to do at your own pace, whenever it's convenient for you.
  
• Recording of a live Q&A with the course creator, Jacquelyn Kittredge 
• Easy-to-follow, illustrated instructions that lead you through the process.
• Proven ways to engage that will resonate with your people in particular.
• Step-by-step tutorial videos and PDFs.
• Success stories from both the arts and business worlds.
• Clear information on rules and legal considerations, including an interview with contests and promotions expert Gonzalo Mon, an advertising attorney.
• Additional resources to help you engage your people with Facebook.

What you get with each online lesson:

Lesson 1 – Goals and audience

• What are your goals?
• Know your audience
• Your audience's social media habits
• Case studies
• Worksheet

Lesson 2 – The benefits of a Facebook page

• Is Facebook the best way to reach your people?
• How to create a Facebook page (video and PDF)
• Facebook as a marketing tool

Lesson 3 – Creating a Facebook contest

• Why you need an application to set up a contest
• What makes a successful contest?
• Why you should use the Wildfire application
• How to set up Wildfire (video and PDF)

Lesson 4 – Promoting your Facebook page

• Promoting through traditional channels
• Promoting through social media channels
• How to create a Facebook ad (video)
• How to create a landing page (video and PDF)
• Case studies

Lesson 5 – Engage your fans

• Engagement: pulling back the curtain
• Engagement during a contest: leader boards and more
• Measuring engagement
• Case study

Lesson 6 – Facebook guidelines and laws

• Interview with attorney Gonzalo Mon
• Case studies

Lesson 7 - Rewards

• Facebook fan research
• Prize guidelines
• Prizes that help spread the word
• Creating an effective survey
• Case studies

Lesson 8 – Facebook resources

• Links to valuable online resources
  

What if I don't have time for a course like this?

“Facebook for Arts Organizations” is meant for busy people in the arts – it’s designed for learning at your own pace, whenever it’s convenient for you.

You can even split up the course between members of your team.

One person could learn the easy, technical steps. Another could work on the plan for engagement.

You don’t have to do it all at once and you don't have to do it alone.

But I'm not exactly tech-savvy ...

Good.

"Facebook for Arts Organizations" is not for techies.

It's for busy arts people.

Each online lesson is designed to walk you through the process without the jargon, without the tech-speak, at your own pace.

$189? How do I know this course is worth the investment?

Let's say your ticket price is $25.

If you sell only seven more tickets than you normally would, the course has paid for itself.

While we can’t absolutely guarantee that you’ll increase your funds raised, we do know that people who self-identify as fans spend more (on average of $71.84 more per year) with that organization, according to a recent study by Syncapse.

To sign up for "Facebook for Arts Organizations," click “add to cart.”

NOTE: You CAN pay with your credit card.

Click "Check out with Paypal" on the second page, and you'll be able to pay with a credit card.

$189

Frequently asked questions:
How exactly does this course work?

The lessons are made up of PDFs and videos that you download to use at your own pace.

I’m a bit of a technophobe – what if I’ve never done this before?

Jacquelyn Kittredge specializes in working with people who excel in their fields, but find techie stuff intimidating. Rather than assuming you know the ins and outs, she spells it all out for you. The technical bits are simple to follow in the detailed videos and PDFs.

What if I need more hand-holding?

You’ll get a recording of a live Q&A with Jacquelyn, answering FAQs from people who took the course.

What happens when you click "add to cart"?

You'll be taken to a check-out page to pay for the course with Visa, Mastercard, American Express, or Paypal. After that, you'll be taken to a page confirming your order, and you'll receive an email welcoming you to the course, with a link to the download page and the password.

More questions? Email me at maryann at kindergartenmind dot com and I'll get right back to you.

To sign up for "Facebook for Arts Organizations," click “add to cart.”

NOTE: You CAN pay with your credit card.

Click "Check out with Paypal" on the second page, and you'll be able to pay with a credit card.

$189

Guarantee: "Facebook for Arts Organizations" is rich with ideas about reaching your audience on and offline, as well as research findings and examples that could impact your decision-making. But if you find that the course is not for you, contact us at maryann at kindergartenmind dot com within 30 days of your purchase and we will happily refund your money right away, no questions asked.
 

Boring but necessary disclaimer: Facebook rolls out changes on a continuous basis. The information in this course is accurate as of September 2010.